Privacy Policy

Aplus Display Technology Co., Ltd. — apluslcd.com
Last updated: August 24, 2026

Aplus Display Technology Co., Ltd. ("AplusLCD," "we," "us," or "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (www.apluslcd.com) and any related landing pages, or when you submit an inquiry through our forms.

By using our website, you agree to the practices described in this policy.

1. Information We Collect

1.1 Information You Provide to Us

We collect personal information that you voluntarily provide when filling out a contact or quote form on our website, including:

• Full name
• Email address
• Company name
• Phone number (optional)
• Country/region
• Product interests and project details (e.g., required size, brightness, quantity, application)
• Any additional information you include in your message

1.2 Information Collected Automatically

When you visit our website, we and our third-party service providers automatically collect certain technical information, including:

• IP address (anonymized where required by law)
• Browser type and version
• Device type and operating system
• Referring website/pages
• Pages viewed, time spent, and click behavior
• Date and time of visit
• Language preferences

2. How We Use Your Information

We use the collected information for the following purposes:

• Respond to your inquiries and provide product quotes
• Communicate with you about products, services, and order fulfillment
• Improve our website, product offerings, and customer service
• Analyze website traffic and user behavior to enhance user experience
• Measure the performance of our advertising campaigns
• Comply with legal obligations and protect our rights

3. Cookies and Tracking Technologies

We use cookies and similar technologies to operate our website and analyze traffic. Cookies are small text files stored on your device. The types we use include:

• Essential cookies: Required for basic website functionality (e.g., form submission, security).
• Analytics cookies: Help us understand how visitors use our website (via Google Analytics and Microsoft Clarity).
• Advertising cookies: Used to measure ad conversions and deliver relevant advertising (via Google Ads).

You can control cookies through your browser settings. However, disabling cookies may affect the functionality of certain website features.

4. Third-Party Services

We use the following third-party services that may collect information about you:

4.1 Google Analytics

Our website uses Google Analytics, a web analytics service provided by Google LLC. Google Analytics uses cookies to help us analyze how visitors use the site. The information generated (including your IP address) is transmitted to and stored by Google on servers in the United States.

You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

4.2 Google Ads

We use Google Ads to display advertisements on Google search results and partner websites. Google Ads uses cookies to:

• Track ad conversions (e.g., whether you submitted a form after clicking an ad)
• Serve ads based on your past visits to our website (remarketing)
• Measure and report on advertising campaign performance

Google may use advertising cookies to serve ads based on your prior visits to our website and other sites on the Internet.

4.3 Microsoft Clarity

We use Microsoft Clarity to capture how visitors interact with our website through session recordings and heatmaps. Microsoft Clarity may collect mouse movement, clicks, scroll behavior, and page engagement data. This data is used solely to improve website usability and user experience. For more information, see Microsoft's Privacy Statement.

4.4 Cloudflare

Our website is served through Cloudflare, which provides content delivery network (CDN) and security services. Cloudflare may collect technical data such as IP addresses for security and performance purposes. See Cloudflare's Privacy Policy for details.

4.5 WhatsApp

If you contact us via WhatsApp, your communication is subject to WhatsApp's Privacy Policy. We only use your WhatsApp contact information to respond to your inquiries.

5. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes. We may share your information in the following limited circumstances:

• Service providers: With trusted third parties who assist us in operating our website and conducting business (e.g., email providers, analytics platforms), subject to confidentiality obligations.
• Legal requirements: If required by law, court order, or government regulation, or to protect our rights, property, or safety, or that of our users or the public.
• Business transfers: In connection with a merger, acquisition, or sale of assets, your information may be transferred, subject to notice and applicable law.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes described in this policy, including:

• Inquiry and communication records: retained for up to 3 years after the last interaction to support ongoing business relationships and warranty/service obligations.
• Analytics data: retained for up to 26 months, after which it is automatically deleted by our analytics providers.
• Legal and compliance records: retained as required by applicable laws.

7. Data Security

We implement appropriate technical and organizational measures to protect your personal information, including:

• SSL/TLS encryption for all data transmitted between your browser and our website (HTTPS)
• Restricted access to personal information on a need-to-know basis
• Regular security assessments of our systems

However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

8. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

8.1 European Economic Area (GDPR)

If you are located in the European Economic Area, you have the right to:

• Access: Request a copy of the personal data we hold about you.
• Rectification: Request correction of inaccurate or incomplete data.
• Erasure: Request deletion of your personal data ("right to be forgotten").
• Restriction: Request restriction of processing in certain circumstances.
• Data portability: Request transfer of your data to another organization.
• Objection: Object to processing based on legitimate interests or direct marketing.
• Withdraw consent: Withdraw previously given consent at any time.

To exercise these rights, contact us using the details in Section 11. We will respond within 30 days.

8.2 California (CCPA/CPRA)

If you are a California resident, you have the right to:

• Know what personal information is collected about you
• Request correction of inaccurate personal information
• Request deletion of your personal information
• Opt out of the sale or sharing of personal information (we do not sell personal information)
• Limit the use and disclosure of sensitive personal information, where applicable
• Not be discriminated against for exercising your rights

8.3 United Kingdom (UK GDPR)

If you are located in the United Kingdom, the UK GDPR applies to your personal data, and you have the same rights as set out in Section 8.1, including the right to access, rectify, erase, restrict processing, object to processing, and data portability. To exercise these rights, contact us using the details in Section 11.

9. International Data Transfers

We are based in Shenzhen, China. Your information may be processed in China, the United States (by Google and Cloudflare), or other countries where our service providers operate. These countries may have different data protection laws than your country of residence. By using our website, you consent to the transfer of your information to these locations as described in this policy.

10. Children's Privacy

Our website is intended for business professionals and is not directed to children under the age of 16. We do not knowingly collect personal information from children under 16. If you believe we have inadvertently collected such information, please contact us and we will promptly delete it.

11. Contact Us

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will revise the "Last updated" date at the top of this page. We encourage you to review this policy periodically.